Cavalli in the bottle
It's not often one keeps a designer must-have
in the cellar, but Roberto Cavalli is changing all that with the
release of two new wine brands: Cavalli Collection and Cavalli Selection. The
blends of Merlot, Cabernet Franc, Cabernet Sauvignon, Petit Verdot and Alicante
Bouchet are produced from grapes grown on the Cavalli family estate - Tenuta
degli Dei, in the Chianti region of Tuscany
- for the business, which is run by Cavalli's son, Tommaso. "Tommaso never
asked me for anything in his life and wanted to give the name of the territory
to the wine," the designer tells WWD. "He's the true idealist.
He didn't want to take advantage of my name, but it's taken me 40 years to
build my brand - why not make reference to it to promote the wine?" And
with leopard-printed and RC-logo'd bottles, they certainly haven't done that
with half measures. The first 5,000 bottles of Cavalli wine - which have taken
eight years to perfect - will be distributed in Tuscany before launching in the
UK, Germany, Switzerland and the US early next year.