The house of Louis Vuitton has found a new muse - or rather muses - in the shape of Sofia Coppola and her father, who star in its latest ad campaign, shot by Annie Lebovitz.

"We needed something special to remind people about the romance of travel," says Antoine Arnaud, son of LVMH's chief executive Bernard Arnaud, of the idea behind the images - which feature the young Coppola listening to her father speak in an idyllic grassy field.

"I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I've known Marc Jacobs since I was 18. We had mutual friends and started hanging out together," says Sofia of the Louis Vuitton creative director.

Sofia Coppola

By Vogue