Jaeger goes international

Jaeger is taking its signature brand of sophisticated British style international - at a rate of knots.

This week alone, the label - which has undergone four years of comprehensive restructuring to take it into the high fashion market, culminating in its first catwalk show at February's London Fashion Week - has opened franchises in Kuwait, Bahrain, Lithuania, Taiwan and Thailand.

It is currently scouting for retail partners in Russia, the US and Europe, as well as seeking wholesale agreements with department stores globally. Within the next year, it plans to forge ahead with 30 new standalones and shop-in-shops outside of the UK.