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Louis Vuitton on your ears

Louis Vuitton on your ears

Louis Vuitton is introducing its most affordable travel-themed product yet — airfare not included. The French luxury giant has created MP3 audio guides for three Chinese cities, with one-hour walking tours narrated by famous actresses: Gong Li for Beijing, Joan Chen for Shanghai and Shu Qi for Hong Kong. They will be available for download for $17 at Vuitton's Web site and louisvuittonsoundwalk.com starting June 16. Chen, for example, guides visitors through the neighborhood of her youth, Shanghai's French Concession, recounting childhood memories. The Vuitton audio guides, produced in collaboration with New York-based media firm Soundwalk, are an offshoot of its City Guides and launched in tandem with the Olympic Games in Beijing this summer.

 
 
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