DSquared2 launch eyewear collection

Glasses will never be un-cool again after DSquared2's Dean and Dan Caten have announced that they will be making their debut in the eyewear market next year.

The Canadian brothers have teamed up with the Marcolin Group and are set to produce and distribute DSquared2-branded eyewear as part of a five-year licensing agreement.

The launch of the first sunglasses collection has been scheduled for the first half of 2009 and will be followed by prescription frames soon after.

Speaking of their newest project, the designers said: "We are pleased to work with Marcolin because we believe that, from a creative perspective, they are the most innovative group on the market, able to distinctly diversify the brands of their portfolio and devote all the efforts necessary to support a project as important as this.

"We are extremely happy that Marcolin decided to invest in our brand for its notoriety and also for its tremendous potential."