Rock is the word for Louis Vuitton

After thrusting Mikhail Gorbachev into the fashion spotlight with its award-winning "core values" campaign, it looks like Louis Vuitton has gone casting in the world of rock 'n' roll for its next personality. Rumor has it Keith Richards, the legendary guitarist and Rolling Stone, recently posed for Vuitton spots during a shoot in New York.

The latest Louis Vuitton ad