From Prada to Lancôme
Anne Hathaway has landed a new starring role alongside Kate Winslet and Clive
Owen - as an ambassador for beauty giant Lancôme. The announcement ends months
of speculation that the Devil Wears Prada star would become the newest
face of the brand, as it attempts to tap into a younger base of consumers.
"Anne Hathaway is a radiant young woman who perfectly embodies modern
femininity," said Odile Roujol, president of Lancôme International, in a
statement as the news was announced. "We know she will portray all the
passion and excitement of our new fragrance, to be launched throughout the
world in September 2008."
Actress Anne Hathaway