New Look has announced that top brands like Blend, Goldigga and Ax Paris will be sold in their stores via new concession areas.

New Look is no stranger to the concession concept and have already worked with children’s wear chain Adams in the past. However in the end it was decided that the store would benefit more from producing their own kids designs.

The latest concession plans will see the chain teaming up with Hallet Retail to introduce brands that are popular with New Look's young shoppers.