Pepsi Outfit?

PEPSI is launching a womenswear line for spring/summer, based on the company's archive of images and slogans, as well as the current trends. The collection will be a range of denim, tops and outwear and will be available in America from next year.

Pepsi have previously launched a menswear line which is currently available in 200 stores. Joanne Loria, executive vice president of the Joester Loria Group, Pepsi's licensing agency, expected the womenswear to be in 1000 stores within a year. She also admits that they will rely on celebrity promotion of their clothes, "This is not a line that will be advertised in style magazines, but could be photographed on a star and featured in that magazine."