Emma Watson, aka Hermione Granger - one of the notorious friends of Harry Potter - has been selected as the new face of Coco Mademoiselle perfume. 

This fantastic contract has been possible thanks to Emma’s agency, Storm Models.
The fact that Emma replaces Keira Knightley as the promoter of Chanel scent only adds the spice to this event. 

Emma is only 18 and became a face of such a renowned brand; she has also been featured on the cover of Teen Vogue and Tatler, reportedly being the youngest celebrity ever to appear on the front pages of those legendary magazines.