Louis Vuitton on
your ears
Louis Vuitton is
introducing its most affordable travel-themed product yet — airfare not
included. The French luxury giant has created MP3 audio guides for three
Chinese cities, with one-hour walking tours narrated by famous actresses: Gong
Li for Beijing, Joan Chen for Shanghai and Shu Qi for Hong Kong. They will be
available for download for $17 at Vuitton's Web site and
louisvuittonsoundwalk.com starting June 16. Chen, for example, guides visitors
through the neighborhood of her youth, Shanghai's
French Concession, recounting childhood memories. The Vuitton audio guides,
produced in collaboration with New York-based media firm Soundwalk, are an
offshoot of its City Guides and launched in tandem with the Olympic Games in Beijing this summer.