Comme des Garcons for H&M
H&M has announced its next
designer collaborator: Comme des Garcons
The avant-garde Japanese label, headed
by Rei Kawakubo, will provide a range of both men's and womenswear, as well as
childrenswear, accessories and a new unisex fragrance for the retailer. In
honour of its Japanese roots, the collaborative line will launch exclusively at
H&M in Tokyo
in November before being rolled out worldwide a few days later.
"I have always been interested in the balance between creation and
business," says Kawakubo of the collaboration. "It is a dilemma,
although for me creation has always been the first priority. It is a
fascinating challenge to work with H&M since it is a chance to take the
dilemma to its extreme, and try to solve it."
H&M's designer collaborations are the stuff of modern legend - capsule
collections for the brand by Stella McCartney, Karl Lagerfeld, Viktor &
Rolf and, most recently, Roberto Cavalli have proved instant sell-out
successes.
Comme des Garcons Fall 2008