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Comme des Garcons for H&M

Comme des Garcons for H&M

H&M has announced its next designer collaborator: Comme des Garcons

The avant-garde Japanese label, headed by Rei Kawakubo, will provide a range of both men's and womenswear, as well as childrenswear, accessories and a new unisex fragrance for the retailer. In honour of its Japanese roots, the collaborative line will launch exclusively at H&M in Tokyo in November before being rolled out worldwide a few days later.

"I have always been interested in the balance between creation and business," says Kawakubo of the collaboration. "It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it."

H&M's designer collaborations are the stuff of modern legend - capsule collections for the brand by Stella McCartney, Karl Lagerfeld, Viktor & Rolf and, most recently, Roberto Cavalli have proved instant sell-out successes.

rei_480 Comme des Garcons Fall 2008

 
 
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