Mulberry Museum

Mulberry is about to turn shopping in a more cultural experience. The British brand has lined up a program of collaborative events at its London Bond Street flagship store. The store will host a series of exhibitions, including Gethin Moller sculptures, Martin Richman light installations and an in-house exhibition curated by East London’s Fred Gallery to coincide with the Frieze Art Fair in October. For spring, there will also be an installation by London florist McQueen’s, a children’s art project by the London-based charity The Kid’s Company, and a faux-traditional British summer fete, with trestle tables, bunting and goodies for sale by cake makers, artists and craftspeople.