T for Luella

Tonic, the socially and environmentally conscious label, has turned to Luella Bartley for a charitable endeavour. London-based Bartley created four T-shirts as part of Tonic's "Every T Counts" initiative, where each sale benefits the cause its design was inspired by. "I love how the proceeds from the T-shirts go to all sorts of different causes, from helping kids in Colombia with dental care to protecting coral reef in the Pacific," Bartley said. Thirty percent of each cotton-bamboo blend T-shirt sale will benefit one of four organizations. Bartley's Robin Tee design, for instance, will benefit the Alive & Kicking UK organization, with each sale resulting in one soccer ball given to school children in Kenya. The Stag Tee design is in partnership with the Friends of Paradis des Indiens program, with each sale giving a pair of sneakers to a student in Abricots, Haiti. The Pagan Sun Tee, meanwhile, is slated for SaveNature.org, and each shirt will contribute toward the protection of an endangered coral reef in the Pacific Ocean. And each Scary Douglas Tee sale, in partnership with the Global Fund for Children, will help give two children in Colombia one year of dental care.

Luella T-shirt for Tonic