Beach boy and father –to-be Matthew McConaughey is going to launch a new fashion line. Launches Fashion Line for Beach

The sexy actor is planning to release a line of beachwear essentials, called J.K. Livin- after his personal mantra 'Just keep livin'.

The range, which will be available from his website, will include a variety of things for the beach from t-shirts, to swimwear, to Frisbees.

 “It will be a one-stop shop for everything you need for the beach,” his spokesperson told a US magazine.

Matthew McConaughey and girlfriend Camila Alves