Stella world

Selfridges will be giving Stella McCartney a lot more floor space than usual next month. From Feb. 6 to Feb. 20, the Oxford Street store will host "The World of Stella," showcasing the designer's complete clothing and beauty lines — and product collaborations — in different locations. A pop-up shop filled with the Adidas by Stella McCartney clothing line — including the designer's new women's golf range — will open on the store's ground floor. On the third floor, McCartney's new lingerie line will launch for spring. Meanwhile, McCartney's redesigned shop-in-shop in the Superbrands area, on the store's second floor, will carry the designer's mainline spring collection, while her jeans line — in collaboration with Notify — will be sold in the contemporary denim section.

Caricature artists will be on hand to draw customers' portraits throughout the two weeks, and a one-man band commissioned by McCartney will play. The designer will also install a vintage photo-booth on Selfridges' second floor, in which customers can take a shot of themselves for 1 pound, which will be donated to the Red Cross. McCartney will make a personal appearance during London Fashion Week on Feb. 13.

Designer Stella McCartney